Alex Hormozi Net Worth

Alex Hormozi Net Worth: From Fitness Passion to Startup Investments

Landry Zoya 

If you are looking for inspiration to succeed as an entrepreneur, Alex Hormozi’s story is one you should know. The American entrepreneur is widely known for his success in the fitness industry, particularly for founding Gym Launch, which helped gym owners scale up their businesses. But his net worth has grown to an incredible $100 million thanks to his savvy startup investments and real estate endeavors.

Early Life and Career

Alex Hormozi was born on August 18, 1992, in Austin, Texas, to first-generation American-Iranian parents. Hormozi developed an interest in fitness in his teenage years and had a mentor who instilled health and business principles that he still abides by. He graduated Magna Cum Laude from Vanderbilt University with a Bachelor’s Degree in Corporate Strategy.

After college, Hormozi accepted a job as a management consultant at a strategy firm, but after two years, he decided to venture out on his own. He followed his passion by starting a gym business, which initially struggled. At one point, he couldn’t pay rent and ended up sleeping on the gym floor. But eventually, business picked up, and he was earning upwards of $10,000 a month across six locations.

Other gym owners were struggling to stay afloat, so they asked Hormozi his secret to making gyms profitable. He decided to build a new business with his future wife, Leila Hormozi, to help gym owners expand and launch successful gyms. Gym Launch was born.

Gym Launch and Startup Investments

Gym Launch found success in just a few years, earning over $2.3 million per month in just the first 12 months and $17 million in profit in the first year of licensing. Hormozi sold Gym Launch for $46.2 million in 2021.

With more time (and money) on his hands, Hormozi and his wife Leila funded other businesses like supplement firm Prestige Labs and software company ALAN. He has since made a transition from CEO to board member for most of his startups to focus more on his latest venture,

In 2020, Hormozi decided to increase his wealth by investing in other companies. As the managing partner of, Hormozi invests in one new business every month, with an emphasis on sales-focused companies. Currently, yields nearly $85 million per year in revenue.

Real Estate and Luxury Cars

Hormozi isn’t one to overspend on extravagance, but he does appreciate luxury cars. He has owned at least two rather expensive cars in the past, including a Ferrari 488 Pista and a Mercedes-Benz GLE 53 AMG. A luxury car isn’t all flash; celebrities often have large luxury car collections because they’re the most likely to go up in value.

Hormozi sold nearly everything he owned in 2021 to feel freer, including his mansion in Austin, Texas, which he sold for $4 million to reinvest in his businesses. He and his wife currently reside in Las Vegas, Nevada, where they manage several companies.


Alex Hormozi’s success began with Gym Launch, but it’s not the only startup he’s successfully scaled up. He invests his wealth mostly into high cash flow, sales-focused startups offering digital products and services, diversifying his portfolio to ensure continued success. His story shows that with hard work, passion, and smart investments, anyone can build a successful business empire.

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